{"id":1079,"date":"2020-11-27T21:20:26","date_gmt":"2020-11-28T03:20:26","guid":{"rendered":"https:\/\/gnius.utec.edu.sv\/?p=1079"},"modified":"2023-12-06T10:36:39","modified_gmt":"2023-12-06T16:36:39","slug":"como-hacer-un-plan-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/gnius.utec.edu.sv\/en\/2020\/11\/27\/como-hacer-un-plan-de-marketing-digital\/","title":{"rendered":"C\u00f3mo hacer un plan de marketing digital"},"content":{"rendered":"<p>En la ponencia dirigida por Elizabeth Ram\u00edrez, desde la Universidad de Manizales, comparte estrategias para generar un plan de\u00a0<em>marketing\u00a0<\/em>digital, en que se debe tomar en cuenta canales digitales para la marca de la empresa. Es importante generar una propuesta de valor y saber la\u00a0diferencia entre ventas y mercadeo.\u00a0<\/p>\n\n\n\n<p>El <strong>Mercadeo<\/strong>\u00a0estimula la demanda para que el cliente desee el producto y\u00a0<strong>ventas<\/strong>\u00a0administra la relaci\u00f3n con clientes, identificando nuevas oportunidades. Si bien las redes sociales son importantes para relacionarse, pero no deben ser el centro de la estrategia digital.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4ZZA3UkMNrU\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>","protected":false},"excerpt":{"rendered":"<p>En la ponencia dirigida por Elizabeth Ram\u00edrez, desde la Universidad de Manizales, comparte estrategias para generar un plan de\u00a0marketing\u00a0digital, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[18,15],"tags":[],"class_list":["post-1079","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-congreso","category-gnius","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/posts\/1079"}],"collection":[{"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":2,"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/posts\/1079\/revisions"}],"predecessor-version":[{"id":7145,"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/posts\/1079\/revisions\/7145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/categories?post=1079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gnius.utec.edu.sv\/en\/wp-json\/wp\/v2\/tags?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}